Xu Fu Ji Story
Founded in 1992, Xu Fu Ji began with a commitment to both preserving and innovating traditional food craftsmanship. The founder, Xu Fu Chu, driven by a passion for delicious food and a dedication to quality, set out to modernize the production of traditional Chinese confectionery. Since its inception, Xu Fu Ji has evolved from a small workshop into a renowned food brand in China. We remain committed to crafting each product with care, aiming to share the essence of Chinese culinary traditions with consumers around the world. The brand's growth is a testament to the continuation of traditional techniques and the ongoing exploration and advancement of modern food technology.
Brand Philosophy
Xu Fu Ji adheres to the brand philosophy of "Quality First, Innovation Leading." We believe that the quality of food is the lifeline of the brand, and only by maintaining rigorous quality control and continuous innovation can we earn consumer trust. Our core philosophy is to blend traditional craftsmanship with modern technology, offering high-quality products that satisfy both traditional tastes and contemporary nutritional standards. Xu Fu Ji is committed to driving industry development through innovation, while also focusing on social responsibility, bringing a better living experience to consumers with integrity and enthusiasm.